Retail Boxes

Custom Folding Cartons

Custom folding cartons in print-ready paperboard for retail shelves. Straight-tuck, reverse-tuck, and gable-top styles with premium finishing options.

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Technical Specifications for Custom Folding Cartons

Paperboard: SBS, CCNB, kraft (14pt-24pt)
Finishing: Gloss/matte lamination, soft-touch, spot UV, foil
Print: Full CMYK + spot colors
Turnaround: 8–12 business days standard

Materials

SBS paperboard
Coated recycled board (CCNB)
Kraft paperboard

Print & Finishing

Offset CMYK
Foil stamping
Embossing/debossing
Spot UV
Soy-based inks

Available Styles

Straight-Tuck End
Reverse-Tuck End
Gable-Top Cartons

Custom Carton Styles & Construction

Custom cartons are crease-fold paperboard boxes sized to your product and printed for retail shelf or inner-pack use. BoxYourBrand produces straight-tuck end, reverse-tuck end, and gable-top cartons in SBS, CCNB, and kraft board from 14pt through 24pt caliper.

Common carton constructions:

Straight-tuck end (STE) — Both tuck flaps on the same panel; fast auto-pack lines and clean front graphics.
Reverse-tuck end (RTE) — Opposing tuck flaps; secure closure for heavier retail SKUs.
Gable-top — Carry handle and peaked lid; food, gift, and promotional programs.

Every dieline is built to your assembled product dimensions. Share bottle height, overcap, or multi-item kit layout when you request a quote so panel size and insert zones are correct on the first proof.

Board Caliper & MOQ Tiers

14pt–16pt SBS suits lightweight cosmetics, sachets, and single-serve CPG. 18pt is the default for most shelf cartons. 20pt–24pt adds rigidity for premium hand-feel or heavier bottles.

Digital print programs often start at 50–499 units per SKU. Volume tiers at 500–2,499 and 2,500+ improve per-unit cost as plate and setup amortize across the run. Reorders of approved dielines skip repeat tooling when print spec stays unchanged.

Standard production runs 8–12 business days after proof approval after digital proof approval. Order carton samples to validate board caliper and print before your first production run.

Retail Carton Use Cases

Retail cartons from BoxYourBrand support planogram-facing graphics, regulatory panels, and window or dispenser integrations where the format requires.

Typical programs:

CPG & shelf sets — Full CMYK with laminate; pair with retail CPG packaging guidance for planogram specs.
Beauty secondary packs — Cartons around jars, tubes, and pumps; interior print optional for gift sets.
Supplements & nutraceuticals — Child-resistant and facts-panel layouts on side and back panels.

Finishing — gloss or matte laminate, soft-touch, foil, emboss — is spec’d per SKU. Our team flags panel conflicts during proof so retail cartons scan and photograph cleanly on shelf.

Common Uses for Custom Folding Cartons

Businesses order custom folding cartons for the applications below.

Retail shelf and CPG products

Cosmetics and beauty secondary packaging

Supplements and nutraceuticals

Food and confectionery cartons

Folding Cartons Pricing & Order Quantities

50-499 units

Launch and test tier

500-2,499 units

Volume discount tier

2,500+ units

Best per-unit pricing

Exact pricing depends on dimensions, material, print, and quantity. Request a free quote for a precise per-unit price.

Industries That Order Folding Cartons

custom folding cartons pairs well with custom cartons across these verticals.

Retail & CPG

Shelf-ready formats built for planogram compliance

Explore Retail & CPG

Health & Beauty

Premium packaging that earns its shelf space

Explore Health & Beauty

Food & Beverage

Food-safe solutions for perishables and packaged goods

Explore Food & Beverage

FAQ

Folding Cartons Questions

What paperboard thickness should I choose for folding cartons?

Most retail folding cartons use 16pt to 18pt SBS paperboard. Lighter products can use 14pt, while heavier items or premium feel call for 20pt-24pt. Our team recommends a caliper based on your product weight and shelf presence.

Can folding cartons be made food-safe?

Yes. We offer food-safe coatings and paperboard for cartons that contact food directly, such as confectionery and bakery items.

What premium finishes are available?

Folding cartons support gloss and matte lamination, soft-touch coating, spot UV, foil stamping, and embossing or debossing for a high-end retail look.

What is the difference between custom cartons and corrugated shippers?

Custom cartons are paperboard folding cartons for retail and product presentation. Corrugated shippers are flute board for transit protection. Many brands use a retail carton inside a mailer box or shipper for DTC orders.

Guides for Designing Folding Cartons

Expert guides on custom folding cartons — sizing, design, materials, and ordering.

Buying Guide

Corrugated vs Folding Cartons Guide

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